CTV Connects With Your Audience
Connected TV is enhancing advertiser's ability to connect with their audience.
The topic everyone is talking about, how has connected TV empowered advertisers to directly target audiences that may have been unreachable in the past?
Well, the answer is simple- connected TV has completely changed the advertising game. There has been a drastic change from traditional television advertising to now having the ability to target within over-the-top (OTT) content.
Before we dive deeper, let's start with the basics.
What is connected TV?
Connected TV refers to any television that can be connected to the internet and provides the streaming of video content. Users can pick and choose their program at their convenience using apps such as Netflix & Hulu. CTV is becoming the future for advertising by having the ability to target a specific audience while also being able to measure the outcome.
The number of users utilizing connected TV is growing by the second. According to eMarketer.com, 51.7% of the US population in 2017 was connected TV users compared to this year already rising to 57.2%.
Benefits of advertising on connected TV?
There are endless benefits when it comes to advertising on connected TV. Some of the most beneficial include:
Targeting and reaching a specific demographic in your audience to make your advertisement relevant to the user.
Having access to premium inventory and running your advertisement in front of users invested in their shows or movies willing to watch a full ad.
Determining and measuring the outcome of an advertisement to your focused viewers.
With an increasing number of users switching to subscription-based services and the growth of connected TV comes the growth of CTV advertising. The more users watching, the more targets, the more promotion opportunity and the more visibility for your ad. We are most likely to see the growth rate continue to rise over the next several years while enhancing an advertiser's ability to reach a more specific audience.